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A Technique for Producing Ideas by James Young

A Technique for Producing Ideas James Young ebook
Page: 64
Publisher: McGraw-Hill
Format: pdf
ISBN: 0071410945, 9780071410946

A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young 1965. Turns out this guy's a thought leader in the science of creativity. It goes something like this: 1. "What Were Alleged to be Ideas". James Webb Young begins his book A Technique for Producing Ideas with a prefatory note: The subject is properly one which belongs to the professional psychologist, which I am not. A Technique for Producing Ideas. From "A Technique for Producing Ideas" by James Webb Young. Kirby Ferguson has written a summary for the book A Technique for Producing Ideas. In the eleventh installment of our 52n52 book review series, "A Technique for Producing Ideas" is summarized and celebrated. As the title says a book about the process of how to get ideas. It's a classic to the advertising world. Every designer would want to know the secret recipe for producing excellent designs - if there was one out there - and in 1944 James Webb Young thought he'd found it. Published sometime in the 1940s. In James Webb Young's tried, true, and excellent little book A Technique for Producing Ideas, he describes a five step process for creating ideas. And there's a process to make more brilliant ideas happen… Way back in 1944, James Webb Young outlined a technique for producing ideas. Well, that idea actually came out of somewhere. I have heard the name Jonah Lehrer 5 times the past two weeks in disparate settings. Generating good idea is a fine art, if you have mastered it you will be. I personally subscribe to the method outlined by advertising success story James Webb Young in his book A technique for producing ideas.